Client
Beckmans College of Design in Stockholm is one of the most respected design educations in Sweden. It offers education in Visual Communication, Fashion, and Design.
Project duration
November 2013 – ongoing
Task
I occasionally lecture at Beckmans on the topic of Brand Identity and it’s complexities.
The lecture is set up to cover the areas of:
1. Definition
2. Tools to define a brand
– Brand platform
– Kapferer prism
– Archetypes
3. Creating a relevant identity
I also hold lectures and workshops in Adobe CS with emphasis on the big three: Photoshop, Illustrator, and InDesign.
The Fashion students are taught Illustrator especially to be able to create flats (descriptive and detailed drawings) of their designs digitally, which is needed in production.